Paperboard Selection Guide: Matching GSM and Caliper to Box Performance
Choosing the wrong paperboard material can cause boxes to sag, tear, or crush under product weight. Selecting the proper paper grade, Grams per Square Meter (GSM), and caliper thickness ensures your packaging looks exceptional on retail shelves while maintaining structural integrity.
Here is a technical guide to selecting paperboard materials at Gerun Packaging.
Understanding Key Measurement Units: GSM vs. Caliper (Pt/mm)
GSM (Grams per Square Meter): Measures the metric weight density of paper. Higher GSM indicates heavier, thicker paper.
Caliper (Points or mm): Measures physical paper thickness. 1 Point (pt) = 0.001 inches. In metric, greyboard is measured in millimeters (mm).
Recommended Paperboard Specs by Packaging Category
1. Folding Cartons (Single-Layer Paperboard)
- 300gsm C1S Ivory Board (~14pt): Standard for lightweight cosmetics, lipsticks, small tea boxes.
- 350gsm C1S Ivory Board (~18pt): Standard for medium retail boxes, skincare bottles, vitamin supplements.
- 400gsm C1S Ivory Board (~22pt): Ideal for heavy retail items, candle boxes, larger apparel cartons.
2. Rigid Gift Boxes (Greyboard Core + Wrapping Paper)
- 1.5mm Greyboard (1000gsm): Suitable for small gift boxes, watch boxes, small jewelry packaging.
- 2.0mm Greyboard (1200gsm): Industry standard for cosmetics sets, apparel boxes, electronics.
- 2.5mm – 3.0mm Greyboard (1500–1800gsm): Heavy-duty luxury boxes, liquor bottles, large gift chests.
3. Custom Paper Bags
- 210gsm – 250gsm White Cardstock: Standard for retail boutique shopping bags reinforced with top and bottom cardboard.
- 150gsm – 200gsm Natural Kraft Paper: Ideal for eco-friendly, recyclable retail paper bags with twisted handles.
Summary Table of Common Materials
Paper Grade
Key Characteristics
Typical Applications
Frequently Asked Questions (FAQ)
Q1: What is the difference between C1S and C2S paperboard?
C1S (Coated One Side) has a smooth, glossy coating on the exterior for sharp printing, leaving the inside raw. C2S (Coated Two Sides) is coated on both sides, allowing high-graphics offset printing inside and outside the box.
Q2: What does CCNB paperboard mean, and where is it used?
CCNB (Clay Coated News Back) is a recycled paperboard with a smooth white clay-coated front and a grey recycled back. It is a cost-effective material option for food retail cartons and secondary packaging.
Q3: Which corrugated flute thickness is best for mailing heavy items?
For standard e-commerce shipping, E-Flute (~1.5mm) offers the best print quality and structural balance. For heavier products exceeding 5kg, B-Flute (~3.0mm) or EB Double-Wall Flute (~4.5mm) provides superior stacking strength.
Q4: How does humidity affect paperboard stiffness?
Paper fibers absorb ambient atmospheric moisture. Without protective surface film lamination (Matte or Gloss PE film), unlaminated paperboard can soften and lose structural rigidity in humid ocean shipping environments.
Q5: Can I request FSC-certified virgin paperboard for my custom boxes?
Yes. Gerun Packaging supplies FSC (Forest Stewardship Council) certified paperboard options, ensuring wood pulp originates from responsibly managed, sustainable forests with chain-of-custody documentation.



